EPICOR
ERP Software Solution
Webinar Landing Page UI
Project introduction
A Webinar Campaign
In 2024, Epicor, a global software company, launched a full-scale marketing campaign to introduce their ERP solution to Vietnamese business. Building a webinar registration landing page was a part of this campaign.
Project Workscope:
– Examine the business needs and campaign goals
– Propose landing page’s structure and design direction
– Propose landing page’s userflow from registration to webinar
– Design the landing page UI follows branding guideline
– Responsive adaptation
A little dive deep
Project Analysis
Project Target
Landing Userflow & Data Storage
The main objective of the landing page was to capture potential leads through user registrations and seamlessly redirect them to view the webinar.
The design and user flow were built around making this process as clear and frictionless as possible, encouraging sign-ups while keeping the experience intuitive and on-brand.
Design approach
The design style of the landing page closely followed Epicor’s global visual identity to ensure brand consistency, while incorporating a modern touch of Material Design and Glassmorphism to reflect the company’s innovative and tech-driven nature.
Landing page userflow
Design Assets
Color Palette
Branding
Base
Functional
Neutral
Typography
TOMORROW
Primary Font, used for Headline, Impression Moment
Regular, Italic, Semibold, Bold
SOURCE SANS PRO
Secondary Font, used for Body Text, Sub-Heading, CTA
Regular, Italic, Bold, Bold Italic
Final Design
Epicor Webinar Landing Page
1. Landing page
2. Registration Success
3. Webinar Page
Experience in Figma Prototype
Instruction:
Click on screen to find flashy hint for available interactive elements
Hit [R] or click on [Restart button] at the bottom right corner
For full screen view, click on the expand icon at the top right corner
Additional Design
Email Marketing
Alongside the landing page, a matching email marketing template was also implemented. The template followed Epicor’s brand guidelines, and was designed to grab attention quickly and guide recipients smoothly toward the webinar registration page.
Final Design
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