Senior Designer

VN IB Academy

Local Education Center

Web UI Redesign

Project introduction

A Web Redesign

In 2024, VN IB Academy,  a local education center, set out to redesign its website to create a more professional online presence and attract more students.

The goal was to refresh their website with a clean, modern, and trustworthy design that better reflected the quality of their programs and made it easier for prospective students to explore and enroll.

Project Workscope:

– Examine the business needs and design direction

– Design a new web UI follows new branding guideline

– Responsive adaptation

A little dive deep

Design Direction

Design Approach

The design followed VN IB Academy’s brand guidelines, using a clean flat design with rounded corners to create a friendly and approachable user experience. 

Custom icons and graphics were designed to add a unique touch, with an orange accent color used to complement the brand’s primary blue tones — bringing more energy and visual interest to the interface while maintaining consistency.

Design Assets

Color Palette

Branding

Light Blue
#D4E3F5
Bright Blue
#2A9DF4F
Mid Blue
#0054A6
Dark Blue
#0D2647

Base

Black
#000000
White
#FFFFFF

Neutral

#FAFAFA
#F5F5F5
#E5E5E5
#D4D4D4
#A3A3A3
#737373
#4D4D4F
#414042
#262626
#171717

Typography

SFU FUTURA

Primary Font, applicable for English, Vietnamese title, slogan

Regular, Italic, Bold

IBM PLEX SANS

Secondary Font, applicable for English, Vietnamese body text

Regular, Italic, Bold

Final Design

VN IB Academy Website

Homepage

Courses

Contact

Experience in Figma Prototype

Instruction:

 Click on screen to find flashy hint for available interactive elements

Hit [R] or click on [Restart button] at the bottom right corner

For full screen view, click on the expand icon at the top right corner

Thank You For Reading!