Techstar Western
Drone Service Provider
Branding | Digital Design | Video Concept
Introduction
Techstar Western is a Vietnamese company specializing in drone-based inspection, 3D surveying, and mapping services for industries such as renewable energy, construction, infrastructure, and real estate.
Fly High With Techstar Western Design
Techstar Western is a startup specializing in drone inspection services, operating since 2018. After gaining market traction, the company set out to strengthen its marketing efforts by refining its brand image and enhancing social media and advertising presence.
Based on careful research and a clear understanding of the business needs, I developed a comprehensive brand guideline to serve as the foundation for consistent visual communication. This work was complemented by social media design and a video storyboard concept for their upcoming TVC production.
Workscope:
Brand Guideline
Social Media Design
Video Storyboard
Brand Guideline Design
Logo
Logo Mark
Minimum Size
Safe Zone
Color Palette
Inspiration
Application
Incorrect Use
Typography
Typace
Hierarchy
Multi-language
Graphic
Brand Graphic
Other Graphic
Photography
Social Media Visual Design
Corporate Video Storyboard
In 2025, Techstar Western wanted to enhance their marketing effort with production of a Corporate Video.
The goal was to highlight how their drone technology expertise is shaping the future of wind turbine maintenance.
Based on their initial script, I developed a storyboard and footage recommendations with a cinematic visual style that effectively convey Techstar Western’s technological capabilities and their impact on the industry.
Thank You For Reading!