TrumpF
High-Tech Manufacturer
Digital Design | UXUI Design
Introduction
TrumpF is a leading German company known for high-precision machine tools, laser technology, and industrial electronics, powering advanced manufacturing across industries like automotive, aerospace, and medical.
TrumpF Introduction To Vietnamese Market
In 2024, TrumpF, a global leader in laser technology and machine tools, set out to boost its brand presence and introduce its cutting-edge solutions to the Vietnamese market.
The goal was to produce a corporate video that introduced TrumpF’s global legacy and growing presence in Vietnam through its participation in local tech expos, supported by dedicated landing pages to showcase its high-tech machines, and targeted social media ads to boost brand visibility.
Workscope:
Video Concept
Video Storyboard
Video Production
UX UI Design
Social Media Ads
Corporate Video Production
Video Concept
CONCEPT 1
100 Years Of Technological Prowness
CONCEPT SUMMARY
This concept celebrates TrumpF’s century-long legacy of innovation and engineering excellence.
The story traces the company’s journey from its humble beginnings as a small workshop in Germany to becoming a global leader in high-tech machine manufacturing.
Now, TrumpF brings this legacy to Vietnam, showcasing its cutting-edge technologies at MTA Expo 2024 and empowering businesses of all sizes to advance with precision and efficiency.
VISUAL DIRECTION
The visual approach is clean, corporate-wise, with a steady pace, confident and professional tone, allows the story to unfold naturally.
Tone & Mood:
Corporate | Story-Telling | Formal & Professional | Confident | Inspirational
Visual Aesthetic:
- Detailed and Realistic
- Cinematic
- Clean and minimal graphic
Pace & Transition:
- Normal-paced
- Dynamic cut
- Light blur transition
- No heavy special effects
CONCEPT 2
WIN The Technological World With TrumpF
CONCEPT SUMMARY
Building on TrumpF’s signature tagline “YOU WIN,” this concept takes a dynamic, results-driven approach.
Instead of a traditional corporate narrative, the video jumps straight into the energy of MTA 2024, highlighting on-site activities, customer success stories, and real-world applications.
The focus is on how TrumpF’s advanced technologies empower businesses to compete, innovate, and win in today’s industrial landscape.
VISUAL DIRECTION
The visual approach is more bold and expressive, using high-detailed Abstract & Glassmorphism imageries at fast-paced transition to catch viewer’s attention from the start.
Tone & Mood:
Artistic | Energetic | Bold & Expressive | Inspiring | Empowering
Visual Aesthetic:
- High contrast, Bold imagery
- Minimal & Abstract visual
- Short, big on-screen text
Pace & Transition:
- Fast-paced
- Quick cuts and transitions
STORYBOARD
Final Video Production
Product Landing Page UI
A High Tech Landing
Another key step in TrumpF’s marketing effort was creating landing pages for their high-tech machines, making it easier for local businesses to explore what TrumpF has to offer.
The goal was to create a streamlined landing page that clearly showcases how TrumpF’s machines and technology can bring real value, by highlighting key features, use cases, and the benefits they offer to businesses.
And nothing demonstrates the power of TrumpF’s technology better than video. Taking advantage of TrumpF’s extensive video library, the design approach was to integrate short clips throughout the landing page to bring the machines to life, giving users a more dynamic and engaging look at the technology in action
Video Ads Production
Trulaser 3030 Product Video Ads
Trubend 1000 Product Video Ads
Thank You For Reading!