Epicor
ERP Software
Video Production | UXUI Design
Introduction
Epicor Software Corporation is a global provider of ERP and business software solutions, serving both small and medium-sized businesses (SMBs) and large enterprises.
Epicor's Webinar Campaign
In 2024, Epicor launched a full-scale marketing campaign to introduce its ERP solutions to the Vietnamese market.
The campaign aimed to raise awareness through TVC video ads, a dedicated Landing Page, and Email Marketing, all designed to drive traffic to a Webinar highlighting how digital transformation can accelerate business growth.
Workscope:
Video Concept
Video Production
Landing page Design
Email Template Design
TVC Video Production
TVC1
TVC2
TVC3
TVC4
Webinar Landing Page UI
Webinar Landing Page
The main objective was to direct potential users (through social media posts, targeted ads, email marketing…) to the Landing Page, encouraging them to register and watch the on-site Webinar.
The Landing Page becomes the central hub for all marketing efforts of this campaign, where users could learn more about Epicor, their ERP solution, store user registration data and host the Webinar video.
Email Marketing Template
Email Marketing Efforts
Alongside the landing page, a matching email marketing template was also implemented. The template followed Epicor’s brand guidelines, and was designed to grab attention quickly and guide recipients toward the Webinar Landing Page.
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